Learn to
design and develop
a digital product
from scratch
Craft Product School is a product innovation school for beginners and young professionals who want to grow their career or transition to entrepreneurship.
We teach our students how to navigate a product development process, from inception to completion, by asking the right questions, ideating, prototyping and testing.
Craft Product School First edition: Check this link to see how 3 teams created 3 digital products in just 2 days, by participating to our workshop.
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Product Development Masterclass
6 weeks
130
210
This is a 6 weeks masterclass with opportunities for continued mentoring and coaching afterwards.

Buying the masterclass will get you:

  • access to Product Builder Support Circle
  • support on further developing your product
  • 50% discount on creative services for your product
  • tips to insider events and conferences
The 130 EUR amount can also be payed per session. One separate session is 25 EUR.

Please send an e-mail to andra@craftproductschool.xyz for student & low income pricing.
Why product design?
Because having an approach that combines technology, business and design means having the skills of the future. Product knowledge stands at the intersection of technical and business savviness, strategic vision and design. People who are product savvy are better prepared for entrepreneurship, or a leadership career in software management, design or creative direction.
What will you learn?
What are the topics included in the 6 sessions of Product & Business Design and Development?
1
Week 1:
Market trends and innovation
How do I generate new business ideas?
How have the business models changed in the past years, as the world became more networked?

2
Week 2:
Problem discovery
How do I find a problem worth solving?
How do I talk to users?
The lean product development process
3
Week 3:
Ideation and brainstorming techniques
How do I develop, validate, refine my ideas to make sure I am building for product-market fit? HMWs and story mapping
4
Week 4:
Rapid prototyping
What is an MVP? How do I create an MVP?
How do I create a basic prototype and how do I collect user feedback?

5
Week 5:
Key metrics
How do I choose the right metrics?
What does it mean to engage users?
What is the Hooked model?

6
Week 6:
Customer acquisition
What stage of the project am I?
Pre or post market fit?
What is the AARRR framework?

Special sessions
We will also hold special sessions with our experts in artificial intelligence, human-computer interaction and product leadership.
Inclusion in product design
What if we stopped seeing inclusion as a nice to have, as a politically correct thing to be checked, but as a source of innovation and growth?
Design ethics
As technology is shaping our future, ethics will play a central role in how society will look like.
Creative AI
Creativity may be the ultimate moonshot for artificial intelligence. Already AI has helped write pop ballads, mimicked the styles of great painters and informed creative decisions in filmmaking.
Who will teach?
Andra Bria
Digital Product Lead
Creative communicator
Andra is a digital product and service designer and creative lead.
She has over 7 years experience in working with international brands, as well as advising early stage startups on how to communicate and innovate. Her public recognitions include nominations at competitions such as Golden Drum Europe, Central European Startup Awards or Facebook.
Head of Product Management, UnternehmerTUM Munich
Researcher in Artificial Intelligence and Machine Learning, developer
Steffen Kastner
Arunav Konwar
Guest lecturers
Our guest lecturers have joined the program so that you can benefit of a wide range of expertise, new information and specialised knowledge.
Advantages of our program
Craft Product School provides resources, mentorship, and knowledge in a way that's designed specifically for each student.
Weekly sessions with our experts
We believe you are your best self when you are supported.
Membership provides access to weekly sessions designed to foster personal and professional growth.
Community support
You don't have to learn on your own. You're always welcome to join a talented, diverse and supportive community of students from countries worldwide.
Diversity and access for all
We welcome participants of all genders, minorities and backgrounds. You won't feel bad for not knowing, you won't feel ashamed for asking questions.
We encourage growth and curiosity at any levels.
No need for an existing idea
You don't have an idea, but you have the drive to build a business? You've come to the right place. Here you can find inspiration, courage and even a team mate.
Flexibility
In your own home, at your own pace. We teach our lessons online so that anyone can reach them.
Product Development Masterclass
6 weeks
130
210

This is a 6 weeks masterclass with opportunities for continued mentoring and coaching afterwards.

Buying the masterclass will get you:

  • access to Product Builder Support Circle
  • support on further developing your product
  • 50% discount on creative services for your product
  • tips to insider events and conferences
The 130 EUR amount can also be payed per session. One separate session is 25 EUR.

Please send an e-mail to andra@craftproductschool.xyz for student & low income pricing.
FEEL FREE TO CONTACT US
+40 723 272 088
andra@craftproductschool.xyz
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